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Coca-Cola Lost $4 Billion Due To Boycott Campaign By Palestine Supporters? Fact-Check 

Coca-Cola has changed its bottle cover from red to green in response to a boycott campaign by supporters of Palestine, which has caused the firm to lose $4 billion. This new design of bottles is being promoted and distributed.

Verified accounts on twitter, including @007AliSohrab tweeted “What has happened that Coca-Cola has started saying “Green Salute” directly from “Lal Salaam”?” on May 2, 2024. The tweet has received an about 153k views on X.

What is the Actual Truth About this Incident? : Fact

In 2021, Coca-Cola suffered a $4 billion loss as a result of Portuguese football player Cristiano Ronald choosing to drink water instead of two carbonated drink bottles during a press conference prior to Portugal’s match versus Hungary. The current green Coca-Cola bottle, which features a “zero sugar lime” flavour, has been on sale since 2015. We visited Times of India, which published an an article on this incident on June 16, 2021 with the headline “Cristiano Ronaldo knocks off $4 billion from Coca-Cola’s value”. Footballer Cristiano Ronaldo inflicted a $4-billion loss on soft drink major Coca-Cola with his gesture of putting aside two bottles of carbonated drinks and picking water instead during a press conference ahead of Portugal’s match against Hungary. Further, Beverage Daily posted about this on JUne 15, 2015 with the heading “Coca-Cola to invest in improved energy-efficient equipment as part of its 2020 Sustainability Plan”. According to the 10th annual Corporate Responsibility and Sustainability (CRS) Report, released by Coca-Cola Enterprises’ (CCE’s), it updated the Sustainability Plan to improve the energy efficiency and make use of alternative energy resources. We found a post on reddit, where it wrote “Coke Zero Lime just arrived in Australia”.

D-Intent’s Fact-Checking Results:

Intent:

Propagandists are circulating false claims about Coca-Cola to set their narrative over the ongoing war in Gaza. A different design of Coca-Cola bottles is being circulated and projected as Coca-Cola has lost $4 Billion due to a boycott campaign by Palestine supporters, so the company has changed its bottle covering from red to green. At a press conference prior to Portugal’s match against Hungary, Cristiano Ronaldo, a football player from Portugal, set aside two bottles of carbonated drinks and chose water, costing Coca-Cola a staggering $4 billion in 2021. A “zero sugar lime” flavour is currently offered in the green-covered bottle that Coca-Cola has been selling since 2015.

Conclusion:

Fact : Coca-Cola lost a huge amount ($4 Billion) in 2021 because Portuguese footballer Cristiano Ronald, during a press conference ahead of Portugal’s match against Hungary, put aside two bottles of carbonated drinks and picked water instead. Coca-Cola’s green-covered bottle has been available since 2015, and the current green cover has a “zero sugar lime” flavor.

Also Read : Scripted Video Of Theft at Bus Stop Circulated as Real: Fact-Check

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